How Much Do Creators Actually Get Paid for Brand Deals?

Reid Pakula oversees the influencer division at IF Management, where his team represents more than 50 creators. In this episode he tells Francis what brands really pay creators, how deals are structured and negotiated, and why he thinks a creator video can be a better buy than a Super Bowl ad. __ This episode is presented by Google AdSense. Q4 is the biggest ad revenue window of the year; get your site set up with AdSense to unlock peak season moments: https://adsense.google.com/start/?subid=ww-en-cm-ads-pod-a-beehiivpodcast1q42026!o3&utm_source=beehiiv&utm_medium=podcast&utm_campaign=beehiivpodcast1q42026 __ IF Management - Website: https://www.ifmanagement.com - Instagram: https://www.instagram.com/ifmanagement/ - X: https://x.com/ifmanagement - LinkedIn: https://www.linkedin.com/company/if-management-inc./home/ Reid Pakula - LinkedIn: https://www.linkedin.com/in/reid-pakula-398bb98a - X: https://x.com/reidpak - Instagram: https://www.instagram.com/reidpak/ __ Timestamps 00:00 Introducing Reid Pakula of IF Management 00:34 The friction between brands and creators 05:31 When should you have representation as a creator? 09:27 What do creator agencies offer? 17:14 More than a brand deal a day 20:15 $3k to $80k, how creators get paid 29:28 The most important metrics to get brand deals 34:57 Mistakes made in building a creator-centric business 38:54 The future of the creator economy