The Creator Economy Doesn't Exist

Nathan Graber-Lipperman is the founder of Powder Blue, a Chicago-based creative studio behind a print magazine, newsletter, and community events. We talk about building and monetising indie media, what makes brand partnerships work, and why he retired his previous publication Creator Mag to launch Offline. __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Offline Mag: https://offlinemagazine.net/ YouTube: @powderblueworld Newsletter: https://offlineonline.substack.com/ Instagram: https://www.instagram.com/powderblueworld/ Nathan Graber-Lipperman LinkedIn: https://www.linkedin.com/in/nathan-graber-lipperman/ Instagram: https://www.instagram.com/bynategl/ __ Timestamps 00:00 Introducing Nathan Graber-Lipperman 01:12 What is Powder Blue? 05:23 An insider's view into the creator economy's growth 11:21 The evolution of creator brand partnerships 16:03 Working with Colin and Samir 23:03 The print magazine for the creator world 36:56 Building community through events 44:00 Why Chicago is the city of creatives 47:06 The three qualities of a good magazine feature 53:29 Long form content will always be king 59:56 Defining the creator economy 01:05:30 Creative longevity and staying motivated