Breaking Down His 100M+ View TikTok Video

Grant Beene (@tik_tok_bhadie on TikTok and @grantbeans on Instagram) is a short-form video creator known for crafting wild, story-driven skits that have generated a total of 1 billion views across TikTok and Instagram. In this episode, we break down how he writes and produces viral short films, structures brand deals without compromising creative integrity, and why he believes short-form is the training ground for becoming a world-class director. Read the newsletter: https://www.creatorspotlight.com/p/grant-beene __ Get 10,000 free monthly credits at Eleven Labs: https://elevenlabs.io/ __ Grant Beene TikTok: https://www.tiktok.com/@tik_tok_bhadie Instagram: https://www.instagram.com/grantbeans Francis Zierer LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ Timestamps 00:00:00 Introducing Grant Beene 00:02:34 The process behind a 120M view video 00:07:32 Limitations creating uniqueness 00:10:47 Early TikTok growth 00:22:41 Pushing short form content to the extreme 00:26:22 Difficulties monetizing as a short form creator 00:34:45 The value of collaborating in the creative process 00:41:03 From short form creator to artist 00:48:11 The role of faith in drive and discipline 00:52:47 How the creative process changes with long form 00:59:10 Unlocking the creativity 01:05:45 Inspirations in art and film 01:12:29 Make art and it will take you to your goal