How a LinkedIn Group and Newsletters Built an Online Education Business

Natalie Peters is the founder and CEO of Sky Society, a community and career accelerator for women breaking into marketing. In this episode, Natalie breaks down how she grew Sky Society from two students to a waitlisted accelerator with over 100 students per cohort, why she built her entire content funnel around organic growth and personal brand, and how she structures admissions, pricing, and community to consistently get graduates hired. __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Sky Society Sky Society: https://www.skysociety.co/ YouTube: @sky-society Instagram: https://www.instagram.com/skysociety.co LinkedIn: https://www.linkedin.com/company/skysociety/ TikTok: https://www.tiktok.com/@skysociety.co Natalie Peters LinkedIn: https://www.linkedin.com/in/petersnatalie/ Instagram: https://www.instagram.com/natalieepeterss/ __ Timestamps 00:00 Introducing Natalie Peters 01:03 The value of hands-on marketing experience 03:55 Lessons learned in 5 years of founder experience 07:30 How to make a good education product