Creator Economy Expert Predictions for 2026

Lia Haberman is a social media strategist, creator economy expert and writer behind one of the industries leading newsletters, ICYMI (In Case You Missed It). Lia breaks down why most creators only last 3–4 years, how to spot real platform trends, where creators should focus in 2026, and how to build a business that survives algorithm shifts. Read the newsletter: https://www.creatorspotlight.com/profiles __ Earn with Google AdSense: https://goo.gle/earnwithadsense __ Lia Haberman * ICYMI (https://liahaberman.substack.com) * LinkedIn (https://www.linkedin.com/in/liahaberman/) * Twitter/X (https://x.com/liahaberman) * Instagram (https://www.instagram.com/liahaberman) Francis Zierer * LinkedIn (https://www.linkedin.com/in/francis-zierer/) * Twitter/X (https://x.com/FZierer) __ Timestamps 00:00 Introducing Lia Haberman 01:20 The 3 year shelf life of a creator 08:45 Knowing which platforms to invest in 16:21 7 signs of a good platform feature 25:52 The most valuable platforms for creators 34:35 Defining the 7 formats of content 39:24 Why are marketers spending on Instagram? 41:25 Keeping content free vs paid 47:03 Social media trends of 2025 54:27 How to grow online in 2026