A Newsletter Writer's Brutally Honest Growth Advice

Evan Armstrong is the founder and writer behind The Leverage, an independent newsletter covering the tech industry for an audience of investors, founders, and operators. In this episode he breaks down the business behind indie media, pricing, audience quality, and why being accurate doesn't actually matter to readers. Read the newsletter: https://www.creatorspotlight.com/profiles __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Evan Armstrong - The Leverage: https://www.gettheleverage.com - LinkedIn: https://www.linkedin.com/in/evan-armstrong-701bb792/ - X: https://x.com/itsurboyevan __ Timestamps 00:00 Introducing Evan Armstrong 01:01 Turning his writing into a business 05:30 Becoming an independent creator 11:39 Audience size and revenue 15:46 Charging a premium price as a creator 19:40 Be a creator and you'll make less money 25:09 Advertising with integrity 32:15 He's accurate, but readers don't care