The Business Behind Twitter's Biggest Anonymous Accounts

Zach Williamson runs Culture Crave, Latest in Space and a network of pop culture accounts with millions of followers across X, Bluesky and Instagram, selling attention to movie studios and agencies through CPM deals and bespoke campaigns. In this episode he breaks down how studio brand deals are actually priced and pitched, the economics of the clipping industry, why he's now building a website and newsletter off the back of his socials, and what it really costs to run the business. Read the newsletter: https://www.creatorspotlight.com/profiles __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Zach Williamson - Culture Crave Newsletter: https://culturecrave.beehiiv.com - Culture Crave X: https://x.com/CultureCrave - Culture Crave Instagram: https://www.instagram.com/culturecrave - Culture Crave Threads: https://www.threads.com/@culturecrave __ Timestamps 00:00 Introducing Zach Williamson of Culture Crave 01:00 Growing a social media page to 1M+ followers 03:23 Running a culture and media account that gets clicks 11:01 Diversifying revenue streams beyond CPM deals 15:55 The difference between build on Twitter vs X 23:35 Inside the clipping ecosystem 34:41 The cost running a viral social media page