Why Live Streaming Is the Next Creator Goldmine

Taylor Craig is the co-founder and head of content at Launch Live Now, a live streaming production company pioneering the social media live show format. He and Francis get into why niche live streaming is becoming a real business, how you measure and sell a live audience when the viewer counts look small, and how creators can tell whether converting their video podcast into a live show is worth it. Read the newsletter: https://www.creatorspotlight.com/profiles __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Taylor Craig - Launch Live Now: https://www.launchlivenow.com/ - LinkedIn: https://www.linkedin.com/in/taylor-craig-b3819569/ - X: https://x.com/TAYLORCRAIG __ Timestamps 00:00 Introducing Taylor Craig 00:56 Interactivity is the future 02:53 Why live stream audience value is so high 08:40 Behind the scenes of a well produced live show 18:22 When should a podcast become a live show? 21:43 The best social media platforms for live streaming 26:04 Who are the best creators for live streaming? 34:03 How live streaming makes money