Building a $400k Newsletter Business

Fernando Caralt is the founder of Espresso Matutino, a Spanish-language business and tech newsletter with over 150,000 subscribers in Mexico. He breaks down how he grew the list on Meta ads, the pivot to organic video-first growth, and why he has gone three and a half years without paying himself a salary. Read the newsletter: https://www.creatorspotlight.com/profiles __ On Tuesday, October 6, Creator Spotlight will be hosting our first official event in Manhattan, together with ElevenLabs. Space is very limited, so RSVP now to hear firsthand how creators are using generative AI audio tooling to expand their reach and connect with new audiences. Really hope to (literally, actually) see you there: https://luma.com/TheNewReach __ Fernando Caralt and Espresso Matutino - Newsletter: https://www.espressomatutino.com/ - LinkedIn: https://www.linkedin.com/in/fernandocaralt/ - X: https://x.com/Spressomatutino - Instagram: https://www.instagram.com/spressomatutino/ __ Timestamps 00:00 Introducing Fernando Caralt 02:18 Growing a newsletter to 150k readers 08:03 Targeting a Mexican audience 10:04 Generating $400k with one revenue stream 17:38 The state of the newsletter market in Mexico