How to Run the Best Events in the Creator Economy

Jacques Keyser is the Programming Director at VidCon, where he has spent eight years building events for creators, brands, and platforms around the world. In this episode, he shares how to host a small event that people actually show up to, from booking speakers with no budget to knowing where the money really matters, and explains why he believes IRL events are becoming essential in the age of AI. Read the newsletter: https://www.creatorspotlight.com/profiles __ On Tuesday, October 6, Creator Spotlight will be hosting our first official event in Manhattan, together with ElevenLabs. Space is very limited, so RSVP now to hear firsthand how creators are using generative AI audio tooling to expand their reach and connect with new audiences. Really hope to (literally, actually) see you there: https://luma.com/TheNewReach open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Jacques' LinkedIn: https://www.linkedin.com/in/jacques-keyser/ VidCon: https://www.vidcon.com __ Timestamps 00:00 Introducing Jacques Keyser, programming director at VidCon 00:53 How to run a great IRL creator event 10:06 An example of the perfect creator event 16:16 How VidCon has changed over the years 24:52 The most unique international VidCon events 29:42 Why come to VidCon in 2027 36:15 The value of IRL events in the creator economy