How He Built a 2M+ Subscriber Newsletter

Rowan Cheung is the founder and CEO of The Rundown, a daily AI newsletter that has seen incredible growth, reaching over 2M subscribers all while remaining profitable since day one. In this episode, Rowan shares how he gained his first 250k subscribers through Twitter posts, why he recently took his first-ever investment from Electrify, and the one piece of growth advice he'd give every newsletter operator. Read the newsletter: https://www.creatorspotlight.com/profiles __ ElevenLabs Eleven v4 is available now and until October 12th Creator+ plans in ElevenCreative can use it for free. Try it today: https://elevenlabs.io/v4 open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Rowan Cheung - The Rundown: https://www.therundown.ai - LinkedIn: https://www.linkedin.com/in/rowancheung - X: https://x.com/rowancheung - Instagram: https://www.instagram.com/rowancheung/ __ Timestamps 00:00 Introducing Rowan Cheung of The Rundown 01:06 The revenue split of an eight-figure newsletter business 02:35 Gaining the first 250k subscribers 09:47 The key growth lever now at 2M readers 13:44 How a newsletter makes over $10M annually 23:55 Why The Rundown is taking on investment 28:11 Scrapping his short form AI avatar 34:20 Creating unique valuable content 37:24 Advice for creators