How a Data Analyst Became a Premium B2B Media Partner

Jess Ramos is a data and AI creator with over 640,000 followers across platforms who makes B2B content for tech companies like IBM, Microsoft, OpenAI, Salesforce and Tableau. In this episode she tells Francis why brand partnerships make up 95 percent of her revenue, how to build authority in your space, and how one viral LinkedIn post led to her accidentally becoming a creator. Read the newsletter: https://www.creatorspotlight.com/profiles __ Try ElevenLab's most emotive voice model yet, Eleven v4 at: https://elevenlabs.io/v4 open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ Jess Ramos - LinkedIn: https://www.linkedin.com/in/jessramosmsba - YouTube: https://www.youtube.com/@JessRamosData - Instagram: https://www.instagram.com/jessramosdata - TikTok: https://www.tiktok.com/@jessramosdata - Substack: https://bigdataenergy.substack.com/ __ Timestamps 00:00 Introducing Jess Ramos 00:55 Building a six-figure brand deal business 07:41 Brand deal non-negotiables 10:55 How to be a voice of authority in your industry 15:33 Becoming a creator by accident 24:15 Building a quality course product 31:30 Pivoting YouTube strategy 35:31 Top 3 social media platforms 41:33 AI tools for content creation 44:20 Growing the brand