She Became a Creator by Accident. Then Built an $8.8M Business

Tayla Cannon is a trained physiotherapist and creator with over 223,000 Instagram followers who raised $1.1 million from Slow Ventures for her company Rebuildr. She tells Francis how she did it without a pitch deck, what investors look for in creator-led businesses, and why she thinks of taking investment like a marriage. __ This episode is presented by Google AdSense. Q4 makes your web traffic worth more. Explore ad formats that fit your site with Google AdSense: https://adsense.google.com/start/?subid=ww-en-cm-ads-pod-a-beehiivpodcast2q42026!o3&utm_source=beehiiv&utm_medium=podcast&utm_campaign=beehiivpodcast2q42026 __ Tayla Cannon - Instagram: https://www.instagram.com/taylacannonphysio - YouTube: @rebuildrapp - LinkedIn: https://www.linkedin.com/in/tayla-cannon-461295396/ - Rebuildr: https://rebuildr.net __ Timestamps 00:00 Introducing Tayla Cannon 00:34 Entrepreneur to creator to creator-entrepreneur 03:27 From zero to 230k Instagram followers 06:55 Pivoting to a B2B audience 16:08 The four revenue streams of the business 19:08 Introducing long form educational content 24:35 How to spend a $1.1M investment 31:09 How to stand out in a saturated market 34:50 Keeping values while making engaging content