Fixing the Biggest Problem in the Creator Economy… Trust
Dec 23, 2025
This week on Creator Spotlight we’re joined by the team from News Creator Corps. We break down what creators can learn from journalism — from fact-checking and sourcing to handling mistakes publicly. A conversation about fixing trust, misinformation, and credibility in the creator economy.
Read the newsletter: https://www.creatorspotlight.com/profiles
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News Creator Corps
Apply for the Spring 2026 Fellowship: https://newscreatorcorps.org/apply/
Rachel Lobdell
https://rachellobdell.com/
Katie Grossbard
https://www.instagram.com/katiegrossbard/
Danielle Desir Corbett https://danielledesir.com/
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Timestamps
00:00 Introducing News Creator Corps and the guests
07:40 The type of creator that’s NCC focus
13:31 Transferring conservative journalistic value to content creation
16:20 The eight lessons journalists can teach creators
23:42 The values of a diverse cohort
29:05 Finding your own guild
33:55 Trust and monetization in the creator economy
35:36 Teaching instantly applicable lessons
43:05 Building a recognised trusted reputation
46:38 Misconceptions of news creators
51:00 Fighting against the slop and misinformation
01:00:22 How NCC is helping creators
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