He Had 15M Followers, Then He Quit — here's why

This week on the Creator Spotlight Podcast, we’re joined by Caspar Lee — one of YouTube’s early stars turned entrepreneur and investor. Caspar talks about why he walked away from 15 million followers, how he built four companies after YouTube, and what every creator should know about building a business that lasts. Read the newsletter: https://www.creatorspotlight.com/p/caspar-lee __ Caspar Lee YouTube: @caspar Website: https://www.casparlee.com LinkedIn: https://www.linkedin.com/in/caspar-lee-13584456/ Twitter: https://x.com/caspar_lee Instagram: https://www.instagram.com/caspar_lee/ Francis Zierer LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ 00:00 Introducing Caspar Lee 01:17 How to exit, as a creator 07:11 It's hard to do YouTube and business 12:49 How influencer marketing has evolved 16:02 The hardest part of influencer marketing