He’s Losing Subscribers, and That’s a Good Thing

Jerome Aceti, also known as JeromeASF, is a content creator with over five million subscribers who has since become an investor, founder, and partner across a range of creator-adjacent businesses. In this episode he tells us why he's stepped back from YouTube to focus on those businesses, how he made himself the kind of creator brands keep coming back to, and why he believes there's never been a fairer time to start on YouTube. Read the newsletter: https://www.creatorspotlight.com/profiles __ open.video lets you host your videos on your own domain, under your own brand — so you control the channel, the data, and the direct connection to your viewers. Try it out at https://open.video __ JeromeASF - YouTube: https://www.youtube.com/@JeromeASF - Instagram: https://www.instagram.com/JeromeAceti - X: https://x.com/JeromeASF - Twitch: https://www.twitch.tv/jeromeasf - Nextide: https://www.nextide.io __ Timestamps 00:00 Introducing JeromeASF 00:31 From full-time to semi-retired YouTuber 05:02 Working with brands as a creator 13:27 Why Jerome has 9+ YouTube channels 17:50 JeromeASF is losing subscribers, but it doesn't matter 24:12 Now is the best time to start YouTube