How to Build a $100k Newsletter Business with No Budget
Jul 29, 2025
This week we’re joined by Landon Huslig, the creator of Wichita Life, a local media brand covering life in Wichita through a newsletter, podcast, and Instagram. He built it as a side hustle while working full-time as an engineer. It now has a combined 50,000 followers and generates $120k+ annually.
Wichita Life: https://wichitalifeict.com
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Follow Landon
LinkedIn: https://www.linkedin.com/in/landon-huslig-5b5b006a/
Twitter/X: https://x.com/landonhuslig
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Follow Francis
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
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Timestamp
00:00:00 Introducing Landon
00:01:16 The art of hand to hand combat
00:10:54 Starting a local media
00:18:43 The growth to $120k
00:25:06 How big can a local newsletter be?
00:34:27 The value of a likeminded community
00:40:39 The creator to entrepreneur spectrum
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