How to Build a Local Newsletter People Actually Read

This week on Creator Spotlight we’re joined by Tomo Chien, the founder and editor of ‘Morning, Trojan’, a newsletter aimed at engaging USC students with local news. He highlights the competitive landscape of student publications, the importance of original reporting, and the strategies used to grow the audience. Read the newsletter: https://www.creatorspotlight.com/profiles __ Earn with Google AdSense: https://goo.gle/earnwithadsense __ Tomo Chien Morning Trojan: https://morningtrojan.com/ LinkedIn: https://www.linkedin.com/in/tomo-chien-57b429200/ Twitter/X: https://x.com/tomoki_chien Francis Zierer LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ Timestamps 00:00 Introducing Tomo Chien 01:08 Disrupting the local media scene 05:10 The freedom to be controversial 08:57 The one change that brought 10k subscribers