The Hidden Skill Behind Every Top Creator: Social Listening

This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo. __ Follow Jazmine and check out her work Que Lo Que: https://www.queloque.co/ LinkedIn: https://www.linkedin.com/in/jazmingriffith/ Instagram: https://www.instagram.com/iamthesocialista/ TikTok: https://www.tiktok.com/@iamthesocialista __ Timestamps 00:00 Introducing Jazmin 01:06 What is social listening? 04:48 The most important datapoints as a creator 08:34 The newest tools to analyze your social media 10:44 Finding valuable content amongst the slop 14:35 The inspiration behind Que Lo Que 21:12 How you can use social listening as a creator 24:02 The value of LinkedIn over TikTok 27:15 Blurring the lines between influencer and creator 32:54 Gen Z's unique relationship with social media 38:45 Jazmin's social media evolution, from hobby to business-card