Ryan Sneddon, creator of Naptown Scoop | EP6

Ryan Sneddon runs Naptown Scoop, a local newsletter serving Annapolis, Maryland. In three-and-a-half years, he’s built an audience of over 18,000 (nearly half the town’s population), and last year the business generated around $200,000 in revenue. In this episode, we discuss: • 🏘️ How Ryan got half the town to sign up for the Scoop • 👩 Exactly how Ryan defined his core reader • 💲 How Ryan prices the newsletter’s ad spots • 👀 The Scoop’s simple and incredibly effective referral system • 📈 Ryan’s plans to increase revenue by 175% this year